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“It was the first time it had been put out like that. And when it came out, it had a tremendous impact - it reverberated. Not just in the film or music industry, but throughout the Chicano community. ‘This is what we need to see! Something positive, not this gang shit that’s always being depicted.’ It showed the beauty of the culture.” “It blew me away,” Tejeda said of his first viewing of the documentary. The viewer gets an up-close look at migrant workers, racism, police brutality, dances, weddings, delectable food and even cockfighting. To that point, Chulas Fronteras depicts not only the region’s music but the Mexican American border experience in its totality. “We created a very unique original American ensemble, called ‘conjunto’ north of the border and ‘Norteño’ south of the border,” said Juan Tejeda, a former Palo Alto College professor and activist whose resume includes helping launch the Tejano Conjunto Festival and heading the Xicano Music Program at the Guadalupe Cultural Arts Center. “We are this hybrid, this fusion, and our music and culture reflects that. We are this border people.
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“What’s beautiful about that film is its vibrancy and the performances,” said Hector Saldaña, curator of Texas State University’s Wittliff Music Archives.
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In testament to its cultural significance, the movie was entered into the Library of Congress’ National Film Registry in 1993.
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Co-directed by film legend Les Blank and Chris Strachwitz, founder of groundbreaking roots music label Arhoolie Records, Chulas Fronteras - which translates to “beautiful borders” - is a moving and culturally significant time capsule of Tejano music and border culture.